TikTok's Shift to Long-Form Videos Sparks Concerns and Competition

TikTok, the popular short-form video app, is shifting its focus towards longer videos, encouraging creators to make content longer than one minute in order to monetize their videos through the new "Creativity Program Beta." While this move may attract more advertisers and increase monetization opportunities, some creators are concerned that it goes against what made TikTok popular in the first place. They worry that longer videos may require more planning and resources, potentially excluding creators who prefer short-form content. However, TikTok claims that longer-form content has led to increased earnings for creators and that video recommendations are based on user preferences rather than video length.