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Sales Drop

All articles tagged with #sales drop

entertainment2 years ago

Kid Rock Ends Bud Light Boycott

Kid Rock has called off his boycott of Bud Light, admitting that the company "made a mistake" in partnering with trans activist Dylan Mulvaney. Rock's claims of a boycott resulted in a drop in sales for Bud Light's parent company, Anheuser-Busch. However, it was later revealed that Rock was still drinking Bud Light and serving it at his Nashville restaurant. Mulvaney, who faced transphobia and bullying as a result of the controversy, spoke out about feeling used by companies and abandoned when under attack.

business2 years ago

Victoria's Secret Shifts Focus from Wokeness to Sexiness, Boosting Sales

Victoria's Secret is reportedly abandoning its recent woke and feminist makeover in an effort to revive declining sales. The brand's move away from its hyper-sexualized image and focus on inclusivity, including featuring LGBTQ and transgender models, did not translate into increased revenue. The projected revenue for 2023 is 5% lower than last year, prompting the company to bring back its runway show format and blend sexiness with more inclusive initiatives. Victoria's Secret plans to improve profitability by expanding into activewear and swimwear, updating existing stores, and opening 400 new stores globally.

business2 years ago

"Bud Light's Sales Drop Amidst Trans Controversy, Glass Plant Forced to Cut Production"

Bud Light's significant drop in sales has led to a glass plant in Wilson cutting down bottle production and ultimately shutting down, resulting in the layoff of nearly 400 employees. The plant's owner, the Ardagh group, cited a "Multi-year Performance Optimization Program" as the reason for the closures, without specifying further. Industry data shows that Bud Light's sales fell 24% in May following a nationwide boycott over the brand's partnership with a transgender influencer. While some workers attribute the closure solely to the Bud Light situation, others believe it reflects broader issues in the industry. The plant closure marks the second time Ardagh has closed a plant in the past decade, leaving employees uncertain about finding another well-paying union job.

business2 years ago

Bud Light's ongoing controversy and sales decline.

Bud Light's parent company, Anheuser-Busch, is temporarily redesigning some of its packaging in camouflage print and displaying images of the US "Folds of Honor" organization in response to the backlash following its collaboration with trans influencer Dylan Mulvaney. The company faced a deluge of attacks from anti-trans people over the collaboration, resulting in a major drop in sales. However, some LGBTQ+ bars have decided to boycott the brand over its handling of the situation and "abandoning" Mulvaney.

business2 years ago

Bud Light's Sales and Reputation Struggle Amid Controversy.

Bud Light sales dropped 23.6% versus a year ago during the week ended May 6, marking the fifth straight week of worsening sales drops since the Dylan Mulvaney controversy began. Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Rival beer brands competing against Bud Light are grabbing market share at a faster clip as Anheuser-Busch grapples with the fallout over its ill-fated tie-up with the transgender influencer that launched April 1. The company is looking at new marketing initiatives to push past the Dylan Mulvaney controversy, including a temporary redesign of its Budweiser and Bud Light aluminum bottles.

business2 years ago

HSBC downgrades Anheuser-Busch InBev stock due to Bud Light sales crisis.

HSBC has downgraded Anheuser-Busch InBev stock to hold amid a "crisis" following Bud Light's marketing campaign featuring transgender activist Dylan Mulvaney. Sales of Bud Light in retail stores fell by 21.4% in the week ending April 22 when compared to the same time period last year. Coors Light and Miller Lite saw their sales increase by nearly 21%.

business2 years ago

Bud Light's Sales Plummet After Dylan Mulvaney Controversy.

Bud Light sales have dropped by 21% in the week ended April 22, following a marketing tie-up with transgender social media influencer Dylan Mulvaney. Beer volumes have also dropped by 26%, indicating that Bud Light's core customers are ditching the brand. Bud Light remains the bestselling beer in the US, but the sales drop has left its sales year to date down by 8%, threatening its leading position. Unless parent company Anheuser-Busch turns things around, Bud Light is in serious trouble this year, according to experts.

business2 years ago

TSMC's Q2 Sales Outlook Disappoints Amid Global Tech Slump and Inventory Issues.

TSMC, the world's largest contract chipmaker and major Apple supplier, expects a 16% drop in sales for Q2 due to an inventory glut and a weakening global economy. The company's CFO said that industry inventory levels were higher than expected and would only rebalance in Q3. Despite current softness in the market, TSMC is investing for long-term demand. The chipmaker expects its business to hit a bottom in Q2 and pick up after that, corresponding with the improved outlooks projected by some of its biggest customers, including Apple, Nvidia, and Advanced Micro Devices.