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All articles tagged with #lingerie

Kim’s SKIMS Sparks Rivalry Talk with Sydney Sweeney’s SYRN Launch
business21 days ago

Kim’s SKIMS Sparks Rivalry Talk with Sydney Sweeney’s SYRN Launch

Online chatter linked Sydney Sweeney’s January 28 SYRN lingerie launch to a Kim Kardashian SKIMS Instagram post the same day, prompting speculation that Kardashian’s brand could be competing with Sweeney’s. SYRN offers Seductress, Romantic, Playful, and Comfy lines, while SKIMS has grown from lingerie into inclusive loungewear and apparel for varied skin tones and genders. Neither Kardashian nor Sweeney has publicly addressed the rivalry.

via Yahoo|
#business#kim-kardashian#lingerie
SYRN Debut Stirs Talk of a SKIMS Rivalry in Lingerie Spotlight
entertainment21 days ago

SYRN Debut Stirs Talk of a SKIMS Rivalry in Lingerie Spotlight

Sydney Sweeney’s new lingerie line SYRN, launched January 28, 2026, is fueling chatter that it could compete with Kim Kardashian’s SKIMS. Fans speculate Kardashian’s January Instagram post was a subtle jab in response to SYRN’s rollout, though neither star has spoken about the rumors. SYRN offers four concepts—Seductress, Romantic, Playful, and Comfy—while SKIMS remains a global brand known for diversity in skin tones and a wide range of designs. The piece notes the rivalry is based on fans’ social-media readings, with no official statements from either side.

via Yahoo|
#entertainment#kim-kardashian#lingerie
SYRN Debuts Four Mood-Driven Lingerie Lines From Sydney Sweeney
fashion28 days ago

SYRN Debuts Four Mood-Driven Lingerie Lines From Sydney Sweeney

Sydney Sweeney’s new lingerie brand SYRN launches with four mood-driven collections—Seductress, Romantic, Playful, and Comfy—kicking off with the Seductress drop that includes pieces like a plunge bra and lace bodysuit. The feature also spotlights SI Swimsuit archival shots reimagined to fit each mood: Kate Upton in Antarctica (Seductress), Olivia Dunne in Portugal (Romantic), Megan Fox in the Dominican Republic (Playful), and Kamie Crawford in St. Croix (Comfy), underscoring self-expression across fashion and swim.

via Sports Illustrated Swimsuit|
#fashion#fashion-launch#lingerie
Sweeney launches Syrn lingerie line with four mood-forward styles
entertainment28 days ago

Sweeney launches Syrn lingerie line with four mood-forward styles

Sydney Sweeney announced Syrn, a lingerie line launching Jan. 28, featuring 44 sizes and four personas—Comfy, Playful, Romantic and Seductress—with most pieces under $100. The brand emphasizes designing for every body and has high-profile backing. Promo imagery is steamy, and a Hollywood Sign stunt tied to the campaign drew scrutiny about permissions, though authorities said no crime occurred and no license was granted by the Hollywood Chamber of Commerce.

via Fox News|
#body-inclusivity#entertainment#hollywood-sign-stunt
Sweeney's Hollywood Sign Bra Stunt Draws Licensing Scrutiny
entertainment1 month ago

Sweeney's Hollywood Sign Bra Stunt Draws Licensing Scrutiny

Actress Sydney Sweeney posted a video of herself draping bras over the Hollywood Sign to promote her lingerie line, but the Hollywood Chamber of Commerce says the stunt wasn’t authorized for commercial use and no license was granted. While a general permit from FilmLA exists for filming, sign access requires additional clearance and a licensing fee, which the Chamber says was not obtained. The organization is investigating, and no police report has been filed yet. This follows Sweeney’s recent denim-ad controversy.

via Rolling Stone|
#entertainment#hollywood-sign#licensing
Sweeney's Hollywood Sign Bra Stunt Prompts Licensing Scrutiny
arts-and-entertainment1 month ago

Sweeney's Hollywood Sign Bra Stunt Prompts Licensing Scrutiny

Actress Sydney Sweeney filmed a bras-over-the-Hollywood-Sign stunt to promote a lingerie line. The Hollywood Chamber of Commerce says the production was not authorized and would require a license to access the sign for commercial use, potentially raising trespassing and vandalism concerns; LAPD reports none yet, and Sweeney has not commented as the bras were removed after filming.

via abc7.com|
#arts-and-entertainment#hollywood-sign#lingerie