All articles tagged with #anheuser busch
Michelob Ultra has become the best-selling beer in the US, overtaking Modelo Especial, after a challenging year for Anheuser-Busch due to boycotts and social media controversies affecting its flagship Bud Light brand. The brand's growth is attributed to new product launches and targeted marketing efforts amid changing US drinking habits and economic challenges.
Michelob Ultra has become the top-selling beer in the US, overtaking Modelo Especial, driven by successful marketing and the launch of Michelob Ultra Zero, amidst a challenging industry environment and previous setbacks for Bud Light.
Anheuser-Busch, the parent company of Bud Light, reportedly lost over $1 billion in revenue in North America after facing boycotts from conservatives due to its partnership with trans-identifying influencer Dylan Mulvaney. The company's organic revenue dropped $1.4 billion, with much of the decline attributed to the controversial marketing partnership. Sales of Bud Light plummeted, leading to layoffs and the departure of top marketers. The company also faced a legal battle over whether Mulvaney's promotion of beer complied with industry standards, prompting a review by the Beer Institute and the revision of advertising guidelines for social media influencers.
Anheuser-Busch InBev, the parent company of Bud Light, suffered a significant sales decline of over $1 billion in 2023, largely attributed to a controversial advertisement featuring transgender influencer Dylan Mulvaney. The boycott against Bud Light led to a 15% volume decline in North America, impacting revenue and causing repercussions for employees and distributors. Despite this, the company still turned a profit, but its US business growth potential was constrained. Modelo Especial, produced by Constellation Brands, has since surpassed Bud Light as the nation's best-selling beer, while conservative backlash has led to the rise of "woke-free" beer brands like Conservative Dad's Ultra Right Beer.
Anheuser-Busch and the Teamsters union reached a tentative five-year agreement just before the expiration of the contract covering 5,000 employees at 12 U.S. breweries. The deal includes significant job security, wage increases, bonuses, improved benefits, and an end to two-tier health care coverage. Both parties expressed satisfaction with the agreement, with Anheuser-Busch emphasizing its commitment to its employees and the union highlighting the benefits secured for its members. Voting on the agreement is expected to take place next week.
The Teamsters and Anheuser-Busch have reached a tentative agreement on a contract, averting a potential strike by the union's 5,000 members at the company's 12 breweries across the U.S. The deal includes significant wage gains, job security protections, increased pension contributions, and the restoration of retirement benefits for current and retired members. Union members will vote on the contract, which offers an average wage increase of 23% over five years. This agreement comes amid a period of heightened labor activism in the U.S., with workers securing contracts with double-digit raises through strikes and threats.
Anheuser-Busch and the Teamsters union have reached a tentative contract agreement, averting a strike of 5,000 union members. The deal includes an immediate $4 an hour raise and an $8 an hour increase over the life of the contract, raising pay by an average of 23%. It also provides job security, a $2,500 signing bonus, increased vacation accrual, and restoration of retirement benefits. The deal still needs to be ratified by rank-and-file Teamsters, and comes after a difficult year for Anheuser-Busch. Strikes have become more common in the last year, with unions finding significant success in negotiations.
Nearly 200 workers at the Anheuser-Busch plant in Newark are preparing to strike as their contract expires on Thursday night, with the Teamsters union representing them. The union has requested the company’s final offer, but has not received it yet. Anheuser-Busch is making plans to continue operations in the event of a strike. The Newark factory produces popular beer brands and has a history of labor disputes, with the current situation being part of a national labor drama involving the world’s largest brewing company.
The Teamsters union has initiated a strike at Molson Coors' Texas brewery and is threatening to do the same at all of Anheuser-Busch InBev's U.S. breweries if a new deal for workers is not reached by the end of the month. The union is seeking pay raises to reflect inflation, elimination of two-tiered health care and retirement benefits, and job security. Molson Coors claims to have strong contingency plans to ensure product availability, while Anheuser-Busch is prepared to operate its breweries and keep beer stocked in the event of a work stoppage. The Teamsters are prepared for a full-scale strike and nationwide boycott if their contract demands are not met.
Anheuser-Busch employees, represented by the Teamsters, are holding an informational picket at the Newark brewery as the strike deadline approaches.
Ultra Right beer CEO, Seth Weathers, plans to continue offering a conservative alternative to Anheuser-Busch's Bud Light, despite former President Trump's recent defense of the rival brand. Weathers emphasized the importance of providing options that align with conservative values and highlighted Ultra Right's support for Trump and conservative causes. The company has secured exclusive statewide distribution deals and previously faced backlash for its stance against Bud Light's partnership with a transgender activist.
Former President Donald Trump's ownership of up to $5 million in stocks in Bud Light's parent company, Anheuser-Busch InBev, has raised questions after he defended the brand following backlash over its collaboration with a transgender influencer. Commentators have speculated that Trump's defense may be motivated by his financial ties to the company, including links to one of its lobbyists hosting a campaign fundraiser for him. Trump's financial links to the company have been reported by multiple publications, and he is not the only conservative figure to recently defend the brand, which is a prominent Republican Party donor.
Former President Donald Trump has been accused of being influenced by Anheuser-Busch InBev after calling for an end to the Bud Light boycott, following a controversial marketing campaign involving a transgender influencer. Trump's upcoming fundraiser, organized by a lobbyist for the company, and his ownership of up to $5 million worth of its shares have raised suspicions of a quid pro quo. The conservative backlash against Bud Light's marketing led to a significant sales plunge, prompting Trump's plea for a ceasefire, which some view as a strategic move to secure donations for his cash-strapped campaign. Anheuser-Busch InBev's financial struggles and efforts to repair its image following the controversy are also highlighted.
Former President Donald Trump urged his supporters to end antagonism toward Bud Light and its parent company, Anheuser-Busch, following the transgender ad controversy. Critics accused Trump of being "bought out" by the mega-brewer, as a top GOP lobbyist for Anheuser-Busch was set to host a fundraiser for Trump's re-election campaign. Trump's call for peace with Anheuser-Busch was seconded by Caitlyn Jenner, who called the company an "incredible American company." Anheuser-Busch is looking to reclaim its dominant position among American beer-drinkers with a Super Bowl commercial featuring the Clydesdales and a Labrador Retriever, as well as a deal to return as the official beer of UFC.
Former President Trump defended Bud Light, a brand that faced backlash for a transgender influencer promotion, and criticized companies "looking to DESTROY AMERICA." Anheuser-Busch lobbyist Jeff Miller is set to host a fundraiser for Trump, with tickets priced at $10,000 each. The parent company of Bud Light, Anheuser-Busch, faced a significant sales decline, and its lobbyist's firm received increased fees around the time of the backlash. Despite ongoing challenges, Bud Light is launching a new ad campaign during the Super Bowl to attract customers.