2014 Dead Island 2 Version Could Have Destroyed the Franchise
Originally Published 6 months ago — by GamesIndustry.biz
In 2014, Deep Silver's Dead Island 2 faced significant development challenges due to misalignment with market expectations, leading to a major delay and a change of developers. The game was ultimately released in 2023 after extensive rework, illustrating the importance of aligning development with market research and audience needs to ensure success and avoid franchise damage.