Tag

Market Research

All articles tagged with #market research

gaming6 months ago

2014 Dead Island 2 Version Could Have Destroyed the Franchise

In 2014, Deep Silver's Dead Island 2 faced significant development challenges due to misalignment with market expectations, leading to a major delay and a change of developers. The game was ultimately released in 2023 after extensive rework, illustrating the importance of aligning development with market research and audience needs to ensure success and avoid franchise damage.

gaming2 years ago

Sony's Secret Soulsborne Game Tested in London for PS5

Sony may have conducted market research tests for a super-secret Soulsborne game, potentially for the PS5, in London this week. The exact nature of the game is unclear, but speculation suggests it could be the upcoming PS5 exclusive Rise of the Ronin. The tests were scheduled near PlayStation UK's headquarters, indicating Sony's involvement. The results of the market research remain unknown, but it hints at the possibility of future announcements from PlayStation.