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Market Research

All articles tagged with #market research

2014 Dead Island 2 Version Could Have Destroyed the Franchise

Originally Published 6 months ago — by GamesIndustry.biz

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Source: GamesIndustry.biz

In 2014, Deep Silver's Dead Island 2 faced significant development challenges due to misalignment with market expectations, leading to a major delay and a change of developers. The game was ultimately released in 2023 after extensive rework, illustrating the importance of aligning development with market research and audience needs to ensure success and avoid franchise damage.

"Steps to Take if You Feel Underpaid"

Originally Published 1 year ago — by CNBC

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Source: CNBC

If you suspect you're underpaid, conduct market research to understand the value of your skills, prepare data points to support your request for a salary adjustment, and avoid comparing yourself directly to colleagues. If your employer is unreceptive, consider seeking new opportunities that better match your market value.

Sony's Secret Soulsborne Game Tested in London for PS5

Originally Published 2 years ago — by Push Square

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Source: Push Square

Sony may have conducted market research tests for a super-secret Soulsborne game, potentially for the PS5, in London this week. The exact nature of the game is unclear, but speculation suggests it could be the upcoming PS5 exclusive Rise of the Ronin. The tests were scheduled near PlayStation UK's headquarters, indicating Sony's involvement. The results of the market research remain unknown, but it hints at the possibility of future announcements from PlayStation.

The Endless Snacking Trend in America Continues

Originally Published 2 years ago — by The Wall Street Journal

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Source: The Wall Street Journal

U.S. consumers are increasingly snacking, with nearly half eating three or more snacks a day, leading to a boom in sales for cookie and candy giants and other packaged-food companies. Snack sales in the U.S. rose to $181 billion last year, up 11% from the previous year, according to market-research firm Circana Group.

The End of Feeling Young: When Does It Happen?

Originally Published 2 years ago — by The Wall Street Journal

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Source: The Wall Street Journal

The first members of the millennial generation are turning 43 this year, which is the average age when Americans stop feeling young, according to a study by Worldwide Independent Network of Market Research. This has led some millennials to feel old, despite still being relatively young.