All articles tagged with #political ads
Meta announced it will cease political advertising in the European Union starting October, citing upcoming EU regulations on transparency that it finds unworkable, though users can still share political content without paid amplification.
Meta is quitting EU political advertising due to the onerous and uncertain compliance requirements of the upcoming TTPA regulation, following Google's lead, and will only allow organic political content on its platforms.
Meta announced it will stop accepting political, election, or social issue ads in the EU starting October due to new regulations that pose operational and legal challenges, similar to Google's response, aiming to avoid the complexities of the upcoming Transparency and Targeting of Political Advertising law, which requires detailed ad disclosures. The move does not prevent political discussion on the platform but limits paid advertising, highlighting concerns over increased restrictions and reduced competition in digital advertising.
FCC Chairwoman Jessica Rosenworcel has proposed a rule requiring disclosure of AI-generated content in political ads on radio and TV to ensure voters are informed, amid concerns about misleading AI content in the upcoming elections. The rule would mandate on-air and written disclosures but does not cover internet or social media ads.
Despite trailing in polls, Joe Biden's campaign has a significant fundraising advantage over Donald Trump, with $155 million at their disposal compared to Trump's $50 million. Biden's fundraising dominance, including a recent $25 million haul from a star-studded fundraiser, has raised questions about the potential impact on voter support. Research suggests that TV ads can influence a small but decisive fraction of the electorate, and Biden's financial edge could increase his vote-share in close swing-states. However, the effectiveness of ads may be less in 2024 due to the candidates' high visibility, indicating that Biden's fundraising advantage alone may not be enough to erase his polling deficit.
The Republican Accountability PAC has launched a $50 million campaign featuring scathing testimonials from former Trump voters, highlighting their reasons for not supporting him in the upcoming election. The campaign aims to sway soft GOP voters and Republican-leaning independents in key battleground states, with ads airing on various platforms. The PAC's president emphasized the importance of reaching out to former Republicans and Republican-leaning voters to convey the message that Donald Trump is too dangerous to be president again.
Democratic Rep. Adam Schiff released a TV ad contrasting himself with Republican candidate Steve Garvey, aiming to boost Garvey's chances in the primary to secure a runoff spot against Democrat Katie Porter. Porter criticized the move as cynical and aimed at furthering Schiff's political career, while Schiff's camp defended the decision, emphasizing the differences between the candidates. The tactic of promoting a preferred opponent in the primary to secure a favorable matchup in the general election has become somewhat common in California politics.
Meta, the parent company of Facebook and Instagram, has announced a new policy requiring political ads on their platforms to disclose if they were created using artificial intelligence (AI). Starting from January 1, 2024, labels acknowledging the use of AI will appear on users' screens when they click on ads. This move aims to address concerns about the potential misuse of AI-generated content, such as fake videos or misleading images, during elections. The policy will be applied worldwide, but comprehensive regulations for AI use are still being developed in Europe and the United States.
Meta, formerly known as Facebook, has announced that it will prohibit political advertisers from using its generative AI tools for creating text, backgrounds, and other marketing content. The decision aims to limit potential risks associated with the technology and applies to ad campaigns related to elections, politics, social issues, housing, employment, credit, health, pharmaceuticals, and financial services. The move comes amid concerns about the impact of AI-generated content on the democratic process, with policymakers and civil society groups calling for regulations and bans on AI "deepfakes" in political ads.
President Biden's campaign has purchased airtime on Fox Business Network, Fox News, and Univision to air two new political ads before and during the Republican presidential debate. One ad targets Latino voters, contrasting the GOP's economic message with Biden's efforts to make billionaires and corporations pay their fair share. Another ad takes aim at Trump's record with union laborers ahead of his Michigan speech. The campaign aims to reach swing voters in key battleground states and hold Trump accountable for his lies and record. These ads are part of a $25 million television and digital ad push in battleground states, with a focus on Hispanic and African-American voters. Fox has reportedly slashed its rates for ad buyers ahead of the debate.
A bill introduced by Rep. Yvette D. Clarke would require political ads to disclose the use of AI-generated content. The legislation aims to address the challenges posed by AI and protect against the potential misuse of generative AI during the 2024 presidential campaign. The bill would amend federal campaign finance law to require a statement disclosing any use of AI-generated imagery in political ads. While some lawmakers have proposed similar measures in the past, the legislation has stalled amid broader congressional gridlock.
Donald Trump's campaign has started running Facebook ads to raise money off his indictment by a New York grand jury, leveraging the platform it only regained access to in February after a two-year ban sparked by the Jan. 6 attack on the Capitol. The Facebook ads criticize the indictment and urge his supporters to help him by donating, according to the social media giant's ad archive. The ads underscore the effort Trump has made across email lists and social media platforms to leverage the increased attention the indictment has brought to rake in money, which he can use both for his 2024 bid and legal expenses.