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Performance Max

All articles tagged with #performance max

technology1 year ago•2 min saved

"Apple Explores AI-Powered Ads for App Store"

Apple is testing a new AI-powered ad-buying product for its App Store, similar to Google's Performance Max and Meta's Advantage+. The product automatically decides where to place ads within the App Store based on advertisers' budget, cost-per-acquisition target, audiences, and countries. While the tool is currently limited to the App Store, experts speculate that it could eventually expand to other Apple properties like Maps, Apple TV+, and its Books app. Apple's ad business is expected to generate $7 billion in revenue this year, with potential for expansion into new ad placements and advertising tiers for Apple TV+.

via Business Insider|

#advertising #ai #apple

technology2 years ago•1 min saved

"Google Implements AI-Powered Sales, Cuts Hundreds from Ad Team"

Google is laying off "hundreds of employees" from its ad sales division, particularly in the "Large Customer Sales" team, as AI-powered tools are increasingly replacing human roles. The company's generative AI ad system, part of a product called "Performance Max," autonomously creates and optimizes ads using feedback systems. This is part of a broader trend of layoffs at Google, with previous cuts affecting various divisions, and signals a potential wave of generative AI job cuts across the industry.

via Ars Technica|

#ad-sales #ai #google

technology2 years ago•2 min saved

"Google and Amazon Introduce AI-Generated Content for Advertisers"

Google has introduced generative AI features to its Performance Max ad platform, allowing marketers to easily create and customize text and image ads at scale. The new capabilities aim to streamline ad creation while ensuring responsible use of AI. Advertisers can generate high-quality, personalized assets for their campaigns with just a few clicks, and AI-powered image editing capabilities are also provided. Google's generative AI features comply with internal AI principles and undergo human review to ensure policy compliance. The beta version is currently available to U.S. advertisers and is expected to roll out more widely by the end of 2023.

via Search Engine Journal|

#advertising #ai #generative-ai

advertising2 years ago•2 min saved

Google's Performance Max Takes Vehicle Ads to the Next Level

Google is automatically upgrading vehicle ad campaigns to Performance Max (PMax) starting in September. This upgrade allows car advertisers to reach customers across various touchpoints in their research and shopping journey, including YouTube, Display, Gmail, and Discover. The campaign settings, structure, audience signals, vehicle feeds, and assets will be transferred to the new campaign for consistent performance. PMax with vehicle feeds will be available in open beta in the US and Canada, and closed beta in Australia. Google aims to provide advertisers with more channels, inventory, and insights to optimize their campaigns and drive qualified leads and visits.

via Search Engine Land|

#advertising #ai #google

technology2 years ago•2 min saved

Google Implements Brand Restriction Settings for Advertisers, Enhancing Search and Performance Max Ads

Google is expanding its brand restriction settings to all advertisers, including brand exclusions in Performance Max and broad match brand restrictions in Search. These features were previously only available in beta. The move aims to help marketers guide Google AI and control where their campaigns appear online. Brand restrictions with broad match can increase campaign reach, while brand restrictions give marketers control over their Performance Max campaigns. The rollout follows successful pilots and comes after Google received feedback from marketers who wanted more control over brand traffic.

via Search Engine Land|

#advertising #brand-restrictions #google