"Google Implements AI-Powered Sales, Cuts Hundreds from Ad Team"

1 min read
Source: Ars Technica
"Google Implements AI-Powered Sales, Cuts Hundreds from Ad Team"
Photo: Ars Technica
TL;DR Summary

Google is laying off "hundreds of employees" from its ad sales division, particularly in the "Large Customer Sales" team, as AI-powered tools are increasingly replacing human roles. The company's generative AI ad system, part of a product called "Performance Max," autonomously creates and optimizes ads using feedback systems. This is part of a broader trend of layoffs at Google, with previous cuts affecting various divisions, and signals a potential wave of generative AI job cuts across the industry.

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