Google Implements Brand Restriction Settings for Advertisers, Enhancing Search and Performance Max Ads
Google is expanding its brand restriction settings to all advertisers, including brand exclusions in Performance Max and broad match brand restrictions in Search. These features were previously only available in beta. The move aims to help marketers guide Google AI and control where their campaigns appear online. Brand restrictions with broad match can increase campaign reach, while brand restrictions give marketers control over their Performance Max campaigns. The rollout follows successful pilots and comes after Google received feedback from marketers who wanted more control over brand traffic.