Google's Performance Max Takes Vehicle Ads to the Next Level

Google is automatically upgrading vehicle ad campaigns to Performance Max (PMax) starting in September. This upgrade allows car advertisers to reach customers across various touchpoints in their research and shopping journey, including YouTube, Display, Gmail, and Discover. The campaign settings, structure, audience signals, vehicle feeds, and assets will be transferred to the new campaign for consistent performance. PMax with vehicle feeds will be available in open beta in the US and Canada, and closed beta in Australia. Google aims to provide advertisers with more channels, inventory, and insights to optimize their campaigns and drive qualified leads and visits.