All articles tagged with #ad sales
Pinterest's stock dropped over 21% after its Q3 earnings missed expectations, with revenue in line but EPS below forecasts. User growth was strong, but tariffs and cautious ad spending by retailers impacted ad revenue, leading to lowered guidance for Q4. The company is focusing on AI-powered shopping features and partnerships to boost monetization, but investor confidence remains cautious amid softer growth signals.
YouTube's advertising revenue for Q3 2025 increased by 15% to $10.26 billion, surpassing forecasts, as part of Alphabet's overall revenue of over $102 billion, driven by growth in subscriptions and AI-driven features, with the company also expanding its product organization and making strategic moves in content and legal areas.
Google is laying off "hundreds of employees" from its ad sales division, particularly in the "Large Customer Sales" team, as AI-powered tools are increasingly replacing human roles. The company's generative AI ad system, part of a product called "Performance Max," autonomously creates and optimizes ads using feedback systems. This is part of a broader trend of layoffs at Google, with previous cuts affecting various divisions, and signals a potential wave of generative AI job cuts across the industry.
Google is laying off "several hundred" employees from its ad sales division as part of a restructuring effort, sparking backlash among employees who feel that the company's culture has been ruined by the corporate decision-making. The layoffs come after Google confirmed it was cutting around 1,000 jobs in its Pixel, Fitbit, and Nest units. Employees criticized CEO Sundar Pichai for not publicly addressing the layoffs, with some blaming him for the decision. Last year, Google laid off 12,000 workers, and the recent layoffs are part of an annual restructuring process to provide the best service to its ad customers.
Elon Musk's social media platform X is projected to see a significant drop in ad sales, with 2023 sales estimated to fall to around $2.5 billion. This comes after several companies, including Comcast and Walt Disney, paused their advertisements on the platform following Musk's agreement with a post that made controversial claims about Jewish people. Ad sales make up a significant portion of X's total revenue, and the company is expected to fall far short of its targeted $3 billion in revenue from advertising and subscriptions in 2023.
Ad sales on X, formerly known as Twitter, are reportedly about half a billion dollars lower than anticipated for 2023, with the platform generating around $600 million in advertising revenue per quarter compared to over $1 billion per quarter in 2022. The CTO's actions are said to be driving advertisers away, resulting in lower revenue. However, X's head of business operations disputes these figures, stating that they are not measuring themselves by old Twitter metrics and that the sources are not providing accurate and comprehensive details.
Twitter's U.S. ad sales have dropped by 59% in the five weeks from April 1 to early May compared to the same period last year, according to an internal presentation. Ad sales staff are concerned that advertisers may have reduced their spending due to an increase in hate speech, pornography, and ads for cannabis products and online gambling on the platform. Ad agency executives also cited confusion over Elon Musk's changes to the site and concerns about misleading and toxic content as reasons for limiting their clients' Twitter spending.
Twitter's US advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59% from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its US weekly sales projections, sometimes by as much as 30%, the document said. Twitter's ad sales staff is concerned that advertisers may be spooked by a rise in hate speech and pornography on the social network, as well as more ads featuring online gambling and marijuana products, the people said. These issues will soon be inherited by Linda Yaccarino, the NBCUniversal executive whom Mr. Musk named Twitter’s chief executive last month.
Meta Platforms Inc has started the final round of a three-part layoff plan, which was announced in March to eliminate 10,000 roles. The cuts are expected to hit ad sales, marketing, and partnerships teams most heavily. The layoffs followed months of waning revenue growth amid high inflation and a digital ad pullback from the pandemic e-commerce boom. Meta CEO Mark Zuckerberg pledged to restructure business teams "substantially" and return to a "more optimal ratio of engineers to other roles."
AMC Networks lost 300,000 subscribers across its streaming services in Q1, falling from 11.8 million at the end of 2022 to 11.5 million by March 31. AMC Networks’ U.S. ad sales fell 20% in the first quarter, but the media company still beat estimates for the quarter, in terms of both revenue and earnings expectations. AMC Networks CEO Kristin Dolan says the company is “well-positioned” with content amid the writers strike. Operating income for Q1 was $173 million, down 0.8%, and net income stood at $103.6 million vs. $104.2 million in the first quarter of 2022.