Broadcom is restructuring its VMware partner program by eliminating its lowest tier, Registered partners, and raising standards for Pinnacle and Premier partners to focus on high-performance, committed partners, especially in VMware Cloud Foundation. European partners are exempt from these changes amid regulatory scrutiny over Broadcom's business practices, which some European groups claim breach competition laws. The move aims to deepen relationships with top partners and improve customer service, while European regulators continue to investigate Broadcom's business model.
Broadcom's VMware has eliminated its lowest partner tier, Registered, to focus on higher-tier partners, aiming to strengthen its ecosystem and support for private cloud solutions, while facing industry criticism and shifting partner dynamics.
YouTube has launched a new Partner Program level that makes it easier for streamers to get monetized on the platform, with lower requirements for those focusing on just the live aspect of the site. The new level of the Partner Program gives streamers easier access to monetization on the site, with features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products with YouTube Shopping. This move takes aim at Twitch's Affiliate Program and comes just days after Twitch sparked backlash after revealing new Branded Content guidelines and updates to multi-streaming rules.
