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Paid Sharing

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"Netflix's Co-CEO Promises Long-Term Growth Despite Crackdown on Password Sharing"

Originally Published 1 year ago — by Deadline

Netflix's co-CEO Greg Peters promises that the crackdown on password sharing, now termed "paid sharing," will drive growth for years to come, integrating it into the company's strategy alongside new advertising tiers. The company's solid subscriber numbers and expansion into live events with WWE signal its continued dominance in the streaming landscape, with paid sharing and advertising tiers helping to solidify its lead over rivals.

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Netflix's Password Sharing Crackdown: What You Need to Know.

Originally Published 2 years ago — by CBS News

Netflix has delayed its plan to launch a paid password-sharing program globally, including in the US, until the end of June. The company had earlier planned to introduce it by the end of March. Netflix co-CEO Greg Peters said the delay was to make the transition as smooth as possible for members. The company expects some backlash and cancellations from users once it requires sharers to pay up, but believes over time this strategy will grow its membership. Netflix estimates more than 100 million households worldwide share passwords with other people.

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