Warner Bros. Discovery CEO David Zaslav stated that HBO Max is not currently enforcing a crackdown on password sharing, as the company focuses on increasing subscriber love for its content before raising prices, with plans to address password sharing and pricing strategies in the future.
Warner Bros. Discovery CEO David Zaslav criticizes the current TV landscape as a 'terrible consumer experience' due to too many choices and platform confusion, while highlighting HBO Max's growth and plans to raise prices and address password sharing. The company is also splitting into two entities, with Zaslav overseeing Warner Bros. and Wiedenfels managing Discovery, set to complete by April 2026.
Starting in September, HBO Max will enforce an $8 monthly fee for users sharing accounts outside their household, as part of Warner Brothers Discovery's crackdown on password sharing, following similar moves by Netflix and Disney+.
HBO Max announced a crackdown on password sharing, monitoring device IDs and IP addresses, and will charge an extra $7.99 for sharing outside a household. This move follows similar actions by Netflix and Disney Plus, and HBO Max is also promoting a bundle deal with Disney Plus and Hulu for $16.99 per month, offering significant savings and access to multiple streaming services.
HBO Max plans to intensify its crackdown on password sharing in September by encouraging users to pay a $7.99 monthly fee to add extra viewers outside their household, using account data and device info to enforce restrictions, following successful strategies by Netflix and Disney.
HBO Max plans to aggressively crack down on password sharing starting next month by tightening account access and messaging, aiming to improve revenue, with full implementation expected by the end of the year and benefits beginning in Q4 2023, following similar moves by Netflix and Disney+.
HBO Max will tighten its password-sharing policies starting next month by prompting users more persistently to pay an additional $7.99 for extra accounts, following similar moves by Netflix and Disney Plus, aiming to boost subscriber growth amid ongoing subscription fatigue.
Warner Bros. Discovery plans to intensify its crackdown on HBO Max password sharing next month, aiming to close loopholes by the end of 2025 and implement more aggressive messaging and enforcement starting in the fourth quarter, with full effects expected in 2026.
Max, formerly HBO Max, plans to crack down on password sharing, with initial messaging starting soon and stricter rules by 2025-2026. Warner Bros. Discovery aims to charge multi-household users more and may increase subscription prices. This follows Netflix's successful crackdown on password sharing, which boosted its subscriber numbers. Max currently has 110.5 million subscribers, with plans ranging from $9.99 to $20.99 per month.
Max is preparing to implement a password-sharing crackdown with "very soft messaging" over the next few months, as part of Warner Bros. Discovery's strategy to address multi-household usage. This move is seen as a form of price increase, encouraging non-subscribers to pay more. The rollout will continue into 2025 and 2026, similar to strategies used by Disney Plus and Netflix. Additionally, Max may consider a price increase, leveraging its "premium nature." The service recently added 7.2 million subscribers, reaching a total of 110.5 million globally.
Google now allows users to securely share passwords within their family group using Google Password Manager, as part of the May 2024 Google Play services update. This feature is currently available on mobile but not yet on desktop Chrome, and it only works within Google-sanctioned family groups of up to six people.
Google has introduced a password-sharing feature in its Password Manager as part of the May 2024 Google Play Services update. This feature allows users to share passwords securely with members of their family group, making it easier to manage shared accounts and services.
Netflix's profits have surged after implementing a crackdown on password-sharing, resulting in a significant increase in revenue. The company's move to limit password sharing among users has led to a boost in its financial performance, reflecting the impact of its efforts to address this issue within its streaming service.
Netflix's crackdown on password sharing has led to a wave of additional subscribers, contributing to the streamer's full-year subscriber count in 2023. The company aims to convert freeloaders into paying subscribers, offering cheaper ad-supported tiers as an option. As Netflix prepares to release its first-quarter 2024 earnings, the impact of this policy on consumer spending and the streaming giant's continued growth remains a focal point for investors.
Disney CEO Bob Iger confirms plans to crack down on password sharing for Disney+ starting in June, with enforcement expanding to all subscribers by September. This move follows similar actions by Netflix and Warner Bros. Discovery, as subscription services aim to curb unauthorized account access. Disney's recent integration of Disney+ and Hulu apps in the US further consolidates its streaming offerings.