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Online Marketing

All articles tagged with #online marketing

advertising-technology1 year ago

"Reddit's New Free-Form Ads Mimic User Posts for Seamless Integration"

Reddit has introduced a new advertising format called "free-form ads," designed to seamlessly blend in with user posts and mimic the site's megathreads, allowing advertisers to use various formats in a single post. Early results show a 28% increase in clicks compared to other ad types, with successful engagement seen in campaigns like Philadelphia Cream Cheese's, which garnered over 1,000 comments and a 42% higher clickthrough rate.

via ZDNet|
#advertising#advertising-technology#native-ads
technology2 years ago

Tech Giants Under Fire: Are Your Devices Spying on You?

A recent viral report claimed that smart devices such as phones, TVs, and smart speakers are secretly listening to our conversations to gather data for targeted advertising. However, an investigation into the allegations found that the underlying facts do not add up. The claims were made by a marketing team within Cox Media Group (CMG), but there is no evidence to support their assertions. CMG has since clarified that they do not listen to conversations and only use aggregated and anonymized data for ad placement. While it is technically possible for devices to listen in, major companies like Google, Apple, and Amazon have strict privacy regulations in place. The report highlights the importance of verifying information before believing sensational claims.

via ZDNet|
#false-claims#online-marketing#privacy
business2 years ago

Baidu's Revenue Surges, Boosting Shares and Profits

Chinese tech giant Baidu reported third-quarter revenue of 34.45 billion yuan ($4.72 billion), beating expectations but with slower growth compared to the previous quarter. Online marketing revenue increased by 5% year-on-year, while non-online marketing revenue rose by 6%. Baidu's shares rose by 2% following the announcement. The company's CFO emphasized ongoing investments in AI, particularly in generative AI and foundation models. Baidu's Apollo Go robotaxi business also saw an increase in rides, and the company announced the appointment of Sandy Xu, former CFO of JD.com, as an independent director of the board.

via CNBC|
#artificial-intelligence#baidu#business
technology2 years ago

"Spicy Drama Unfolds in the SEO World"

The Verge published an article titled "The people who ruined the internet," which focused on SEO marketers and their impact on Google search results. The SEO community, including those interviewed for the article, expressed their displeasure. While SEOs are not solely responsible for the state of the internet, the article raises questions about how Google's search algorithms shape online content. The response from SEOs and industry experts highlighted the positive aspects of SEO and its role in connecting websites to customers within Google's framework. The article also emphasized that good SEO work often goes unnoticed, while spammy and misleading practices are more noticeable.

via Business Insider|
#google#internet#online-marketing
business2 years ago

"Meta's Second-Quarter Earnings Report Set for After-Hours Release"

Meta, formerly known as Facebook, is set to report its second-quarter earnings after the market closes on Wednesday. Analysts are expecting earnings of $2.91 per share and revenue of $31.12 billion. The company's Daily Active Users (DAUs) are expected to reach 2.04 billion, while Monthly Active Users (MAUs) are projected to be 3 billion. Meta's revenue growth is expected to climb to about 8% in the second quarter, with a further increase in the double digits in the second half of the year. The company's online ad business has been impacted by various factors, including the Ukraine war, a shaky economy, and the iOS privacy change by Apple. However, Meta's recent efforts to improve its ad system, such as the Advantage+ service, are showing signs of success.

via CNBC|
#business#digital-advertising#earnings