"Reddit's New Free-Form Ads Mimic User Posts for Seamless Integration"
Reddit has introduced a new advertising format called "free-form ads," designed to seamlessly blend in with user posts and mimic the site's megathreads, allowing advertisers to use various formats in a single post. Early results show a 28% increase in clicks compared to other ad types, with successful engagement seen in campaigns like Philadelphia Cream Cheese's, which garnered over 1,000 comments and a 42% higher clickthrough rate.