"Reddit's New Free-Form Ads Mimic User Posts for Seamless Integration"
TL;DR Summary
Reddit has introduced a new advertising format called "free-form ads," designed to seamlessly blend in with user posts and mimic the site's megathreads, allowing advertisers to use various formats in a single post. Early results show a 28% increase in clicks compared to other ad types, with successful engagement seen in campaigns like Philadelphia Cream Cheese's, which garnered over 1,000 comments and a 42% higher clickthrough rate.
Topics:technology#advertising#advertising-technology#native-ads#online-marketing#reddit#user-engagement
- Reddit's new paid ads look exactly like user posts ZDNet
- Reddit introduces a new ad format that looks similar to posts made by users TechCrunch
- Reddit launches Free-Form Ads Ad Age
- Reddit launches new ad format that closely resembles user posts Search Engine Land
- More Reddit ads will start looking exactly like regular posts 9to5Google
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