All articles tagged with #new balance
AURALEE and New Balance have released a collaborative version of the T500 sneaker, a classic model from 1982, now upgraded with premium materials and modern details in two earth-toned colorways, offering a versatile and refined everyday sneaker option.
TAG Heuer has launched the Connected Calibre E5, a new smartwatch targeting runners with advanced GPS, health tracking, and a collaboration with New Balance, offering a luxury alternative to the Apple Watch for fitness enthusiasts.
New Balance is entering the basketball market with a focus on signing top prospects like Cooper Flagg, who is expected to be the top pick in the NBA Draft. The company aims to grow into a top-three global athletic brand by investing in basketball, leveraging Flagg's high profile and potential signature shoe development, as part of its broader strategy to challenge industry giants Nike and Adidas.
New Balance, historically known for its 'Dad Shoe' image, has successfully rebranded itself by signing top athletes like Cooper Flagg, Shohei Ohtani, and Coco Gauff, to appeal to a younger, more diverse audience and increase its market share, aiming for over $10 billion in revenue while maintaining its core product identity.
Artist Jose Wong has transformed Apple's running shoe emoji into a real sneaker, available through his ABCD brand for $219.90. The Shoe 1 features a design reminiscent of New Balance's 574 model, with materials like full-grain nubuck leather and EVA foam for comfort. The sneakers, which come in Apple-inspired packaging, are set to ship in about a week.
New Balance has unveiled Kawhi Leonard's fourth signature sneaker, the KAWHI IV, which will launch in two colorways on April 25 for $160. The shoe is designed to reflect Leonard's two-way game and features high-performance technology, including Energy Arc technology and FuelCell cushioning. The colorways, "Transcend Reality" and "Transcend the Game," are inspired by Leonard's playing style and will be available at select retailers. Additional colorways will be released throughout the NBA season and into the summer.
Amazon is offering up to 68% off on a variety of wellness products, including popular brands like Fitbit, New Balance, and Hydro Flask. The sale includes fitness trackers, glass food storage containers, home and kitchen items, organization solutions, athletic fashion, and beauty products, with prices starting at just $7.
Nike has filed lawsuits against New Balance and Skechers, accusing them of infringing on its patents for the popular Flyknit technology used in its sneakers. This is the latest legal battle in Nike's ongoing efforts to protect its intellectual property rights. Nike has previously settled similar lawsuits with Adidas and Puma, while the litigation with Lululemon is still ongoing. New Balance plans to vigorously defend against the lawsuit, stating that Nike does not have exclusive rights to traditional manufacturing methods. Nike seeks damages and a "reasonable royalty" from the sale of allegedly infringing products.
New Balance is having a massive online outlet sale ahead of Labor Day weekend, offering up to 65% off on a variety of their popular sneakers. The brand's affordable yet comfortable and stylish shoes have gained popularity in the athleisure trend, with celebrities often seen wearing them. The sale includes a range of nostalgic picks, including the iconic 990 sneakers, known for their durability and reliability. New Balance's sizing options, which cater to a wide range of widths, make it a favorite among shoppers. The sale is also a great opportunity to grab clunky dad shoes, a current footwear trend.