Cooper Flagg's Rise Sparks Excitement in NBA and Beyond
TL;DR Summary
New Balance is entering the basketball market with a focus on signing top prospects like Cooper Flagg, who is expected to be the top pick in the NBA Draft. The company aims to grow into a top-three global athletic brand by investing in basketball, leveraging Flagg's high profile and potential signature shoe development, as part of its broader strategy to challenge industry giants Nike and Adidas.
- Cooper Flagg's Stardom Powers New Balance's Basketball Ambitions Bloomberg.com
- How Cooper Flagg and the beleaguered Mavericks responded to a shocking NBA draft lottery ESPN
- Cooper Flagg talks NBA draft, potential Dallas Mavericks pick Good Morning America
- The Maine, the Myth, and the Legend of Cooper Flagg The Ringer
- Cooper Flagg will be NBA Draft’s No. 1 pick, but are you ready for other chaos? The New York Times
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