All articles tagged with #athlete endorsements
adidas has launched the Dropset 4, a highly versatile training shoe designed for multi-discipline workouts, featuring advanced technology for stability, support, and energy return, endorsed by athletes like Laura Horvath, and available from January 8, 2026.
The College Sports Commission corrected a data reporting error, revealing that it overstated the value of cleared NIL deals by over $44 million, with actual cleared deals totaling $35.42 million out of 6,090 approved, highlighting the challenges of managing athlete endorsement deals.
The article discusses the positive reception of new NIL regulations by local businesses like Mercedes-Benz of Baton Rouge, which sees the rules as bringing much-needed structure and stability to athlete endorsement deals, allowing for more selective and strategic partnerships.
New Balance, historically known for its 'Dad Shoe' image, has successfully rebranded itself by signing top athletes like Cooper Flagg, Shohei Ohtani, and Coco Gauff, to appeal to a younger, more diverse audience and increase its market share, aiming for over $10 billion in revenue while maintaining its core product identity.