Tag

Milano

All articles tagged with #milano

automotive1 year ago

"Alfa Romeo Resolves Naming Dispute by Renaming SUV Model to Junior"

Alfa Romeo has renamed the Milano crossover to Junior after an Italian minister suggested that using the Milano name was illegal because the car will be built in Poland. The company decided to change the name to avoid controversy and jokingly thanked the government for the free publicity. The CEO stated that the name Alfa Romeo Junior is strongly linked to the brand's history and has been a favorite among the public. Despite believing that the original name met all legal requirements, the company decided to change it to preserve positive emotions and avoid controversy.

automotive1 year ago

"Alfa Romeo Renames SUV Model to 'Junior' Amid Political Tensions"

The Italian government has banned Alfa Romeo from using the name "Milano" for its new compact sports car, prompting the company to change it to "Alfa Romeo Junior" in order to avoid controversy and preserve positive emotions. The decision was made despite the belief that the name "Milano" met all legal requirements. The new name is a nod to the brand's history and has been well-received by the public and Italian dealer network. The change reflects the company's commitment to promoting mutual understanding and maintaining the positive attention the new car has garnered.

automotive1 year ago

"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"

Stellantis-owned Alfa Romeo has decided to change the name of its new electric car model "Milano" to "Junior" in order to ease tensions with the Italian government, which criticized the use of an Italian-sounding name for a vehicle manufactured in Poland. The decision comes after the Italian Industry Minister raised concerns about the name violating a law targeting "Italian sounding" products that falsely claim to be Italian.

automotive1 year ago

Italy Prohibits Alfa Romeo Milano Production Outside Italy

Italy's industry minister has stated that it's illegal for Alfa Romeo to produce the Milano compact crossover in Poland due to strict rules about marketing products with Italian-sounding names that aren't actually built there. This legislation, introduced in 2003, aims to prevent misleading consumers. Alfa Romeo's CEO has explained that producing the Milano in Italy would cost 10,000 euros more, primarily due to the emphasis on electric vehicle production by the Italian government. This conflict highlights the challenges faced by automakers in navigating production and marketing regulations across different countries.