Italy Prohibits Alfa Romeo Milano Production Outside Italy

Italy's industry minister has stated that it's illegal for Alfa Romeo to produce the Milano compact crossover in Poland due to strict rules about marketing products with Italian-sounding names that aren't actually built there. This legislation, introduced in 2003, aims to prevent misleading consumers. Alfa Romeo's CEO has explained that producing the Milano in Italy would cost 10,000 euros more, primarily due to the emphasis on electric vehicle production by the Italian government. This conflict highlights the challenges faced by automakers in navigating production and marketing regulations across different countries.