"Alfa Romeo Renames SUV Model to 'Junior' Amid Political Tensions"
Originally Published 1 year ago — by Stellantis.com
The Italian government has banned Alfa Romeo from using the name "Milano" for its new compact sports car, prompting the company to change it to "Alfa Romeo Junior" in order to avoid controversy and preserve positive emotions. The decision was made despite the belief that the name "Milano" met all legal requirements. The new name is a nod to the brand's history and has been well-received by the public and Italian dealer network. The change reflects the company's commitment to promoting mutual understanding and maintaining the positive attention the new car has garnered.