Classical Publicist Becomes Her Own Client in Final Act
Originally Published 2 years ago — by The New York Times
Mary Lou Falcone, a renowned classical music publicist, has stepped into the spotlight to raise awareness about Lewy body dementia, the disease that claimed her husband. Falcone, who has worked with esteemed musicians and organizations throughout her career, has written a memoir titled "I Didn't See It Coming: Scenes of Love, Loss and Lewy Body Dementia," sharing her personal journey as a caregiver and shedding light on the disease. Now on a publicity tour for her book, Falcone is using her storytelling skills to craft a narrative and raise awareness about this devastating neurodegenerative disease.