All articles tagged with #hollywood sign
Sydney Sweeney’s SYRN lingerie line debuted with the Seductress collection and sold out within hours, driven by a high-profile Hollywood sign stunt that drew millions of views. Sweeney thanked fans on Instagram and signaled a restock, while TMZ noted the stunt reportedly lacked official permission from the Hollywood Chamber of Commerce, underscoring the marketing blitz that boosted the brand’s early traction.
Sydney Sweeney scaled the Hollywood Sign with friends and her dog to decorate the 45-foot letters with bras as a promo for her lingerie brand Syrn. The Hollywood Chamber of Commerce says no permission was granted and is investigating how access was obtained. Sweeney has discussed Syrn’s size-inclusive line (44 sizes) and her goal to empower women.
Sydney Sweeney posted a late-night video showing bras hung on the Hollywood sign to promote her SYRN lingerie line. The Hollywood Chamber of Commerce said the stunt was not authorized and did not grant any license or permission to use the landmark, which is controlled by licensing rules.
Sydney Sweeney promoted Syrn, her Jeff Bezos-backed lingerie line, by scaling the Hollywood Sign and draping bras on it; the stunt drew attention but sparked a Hollywood Chamber of Commerce investigation into permits and potential trespassing, as the brand pushes ahead with a four-style Syrn launch.
Sydney Sweeney posted footage of herself and a production crew scaling the Hollywood sign to promote her lingerie line Syrn, a stunt reportedly conducted without permission. The Hollywood Chamber of Commerce and the Hollywood Sign Trust say it was not authorized and are investigating; bras appear to be draped over the letters in the video. The incident could bring legal trouble for Sweeney and adds to her history of high-profile publicity stunts.
Actress Sydney Sweeney posted a video of herself draping bras over the Hollywood Sign to promote her lingerie line, but the Hollywood Chamber of Commerce says the stunt wasn’t authorized for commercial use and no license was granted. While a general permit from FilmLA exists for filming, sign access requires additional clearance and a licensing fee, which the Chamber says was not obtained. The organization is investigating, and no police report has been filed yet. This follows Sweeney’s recent denim-ad controversy.
Sydney Sweeney shared a late-night clip of bras hung over the Hollywood Sign as a promotional stunt for a lingerie brand; the Hollywood Chamber of Commerce and the Hollywood Sign Trust say the stunt was not authorized, and LAPD had not filed a trespassing report at the time, per the LA Times.
The Hollywood Chamber of Commerce says it did not authorize Sydney Sweeney’s stunt of climbing the Hollywood Sign to hang bras for a lingerie promo; while a general FilmLA permit was obtained, the sign itself requires a separate license, and no permission or knowledge of the production was granted, with no police report filed yet.
Actress Sydney Sweeney filmed a bras-over-the-Hollywood-Sign stunt to promote a lingerie line. The Hollywood Chamber of Commerce says the production was not authorized and would require a license to access the sign for commercial use, potentially raising trespassing and vandalism concerns; LAPD reports none yet, and Sweeney has not commented as the bras were removed after filming.
The Hollywood Chamber of Commerce says no production involving Sydney Sweeney was granted permission to climb or hang bras on the Hollywood Sign; a general permit was obtained to film nearby, but altering or accessing the sign itself requires a separate license, which was not reported. TMZ circulated footage of the stunt (said to be for a lingerie line promo), with no comment yet from Sweeney’s representatives, and police have not filed a trespass report at this time.
Sydney Sweeney could face legal trouble after a publicity stunt at the Hollywood Sign, reportedly descending from the iconic letters using bras tied together. TMZ obtained footage of the stunt, and the Hollywood Chamber of Commerce says no license or permission was granted for the production and is investigating how access was obtained, with a police report possible. Sweeney has not commented on the situation.
Actress Sydney Sweeney sparked legal scrutiny after a night-time stunt at the Hollywood Sign in which she climbed the H and hung bras to promote a lingerie line. TMZ published video of the stunt; although a FilmLA permit was reportedly in place, touching the sign is not allowed. The Hollywood Chamber of Commerce says no license was granted for the production and it is reviewing possible trespassing or vandalism charges, though investigators have not yet announced charges.
Sydney Sweeney allegedly promoted her lingerie line by climbing the Hollywood Sign at night and hanging bras, a stunt TMZ says was filmed without authorization. She reportedly had a FilmLA permit but did not secure approval from the Hollywood Chamber of Commerce, which owns the sign’s image rights; the Chamber warned that a license is required for commercial use and said no permission was granted. TMZ also noted the possibility of criminal trespass or vandalism charges. Reps have not commented, and the incident follows earlier backlash over her 2025 American Eagle campaign.
Actress Sydney Sweeney reportedly climbed the Hollywood Sign during a promo shoot for her new lingerie line, a stunt TMZ labeled risky and potentially legally dicey; the moment adds to the recent wave of headlines surrounding her personal life and other media appearances.
Sydney Sweeney staged a promo stunt for her lingerie line by hanging bras from the Hollywood Sign; she reportedly had a FilmLA permit but no authorization to use the sign's image commercially, per a leaked email from the Hollywood Chamber of Commerce, raising potential IP and trespass concerns with no charges announced yet.