Sydney Sweeney Turns the Hollywood Sign Into a Syrn Lingerie Promo
TL;DR Summary
Sydney Sweeney promoted Syrn, her Jeff Bezos-backed lingerie line, by scaling the Hollywood Sign and draping bras on it; the stunt drew attention but sparked a Hollywood Chamber of Commerce investigation into permits and potential trespassing, as the brand pushes ahead with a four-style Syrn launch.
- Sydney Sweeney Launched Her Lingerie Brand With a Bra Stunt The Cut
- Sydney Sweeney did not have permission to climb the Hollywood sign and hang bras latimes.com
- Sydney Sweeney faces criticism after Hollywood sign lingerie line promo ABC News
- Actress Sydney Sweeney could face legal trouble after draping Hollywood Sign with bras in apparent promotion of lingerie line abc7.com
- Sydney Sweeney turns up the heat with jaw-dropping photos ahead of lingerie line launch Fox News
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