All articles tagged with #hollywood sign stunt
An opinion piece lampooning Sydney Sweeney’s Syrn lingerie launch and her bras-on-the-Hollywood-Sign stunt, arguing that in today’s fame-driven media environment, celebrities must stage eye-catching, sometimes questionable actions to secure attention and sales, despite legal and ethical concerns.
Sydney Sweeney announced Syrn, a lingerie line launching Jan. 28, featuring 44 sizes and four personas—Comfy, Playful, Romantic and Seductress—with most pieces under $100. The brand emphasizes designing for every body and has high-profile backing. Promo imagery is steamy, and a Hollywood Sign stunt tied to the campaign drew scrutiny about permissions, though authorities said no crime occurred and no license was granted by the Hollywood Chamber of Commerce.