Sweeney launches Syrn lingerie line with four mood-forward styles
Sydney Sweeney announced Syrn, a lingerie line launching Jan. 28, featuring 44 sizes and four personas—Comfy, Playful, Romantic and Seductress—with most pieces under $100. The brand emphasizes designing for every body and has high-profile backing. Promo imagery is steamy, and a Hollywood Sign stunt tied to the campaign drew scrutiny about permissions, though authorities said no crime occurred and no license was granted by the Hollywood Chamber of Commerce.