Saudi Arabia Launches First Alcohol Store for Diplomats, Signaling Shift in Policy
Originally Published 1 year ago — by Business Insider

Saudi Arabia is set to open its first alcohol store in Riyadh, exclusively catering to non-Muslim diplomats who will need to register via an app, obtain permission from the foreign ministry, and adhere to monthly quotas. The move reflects Crown Prince Mohammed bin Salman's efforts to liberalize the kingdom's image, as part of the Vision 2030 plan, which aims to attract foreign tourism and investment while pivoting away from reliance on fossil fuels.
