The Art of Thrift Shopping: Balancing Disorder and Knowledge for Success.
Originally Published 2 years ago — by Phys.org
Disorder in secondhand retail spaces increases consumer perceptions of risk but also the possibility of finding hidden treasure. Retailers can decrease risk perceptions and increase perceptions of hidden treasure and purchase likelihood by demonstrating high inventory knowledge through their ability to answer customer questions and share the backstories of items. Clear return policies can also help reduce risk perceptions, but they may also reduce hidden treasure perceptions. Secondhand retailers can increase perceptions of hidden treasure and decrease risk by incorporating "hidden treasure" in their shop's name and building community either online or by hosting annual events.