All articles tagged with #immersive technology
COSM, a company originally focused on planetarium displays, is transforming modern sports arenas with giant, immersive LED screens that provide fans with virtual courtside and behind-home-plate views, enhancing the spectator experience.
Adam Savage reviews the new M5 Apple Vision Pro, highlighting its performance, comfort, and innovative features, while discussing its productivity and entertainment potential, despite its high price and early-adopter status.
Antigravity, a new drone brand incubated by Insta360, has unveiled the Antigravity A1, the world's first all-in-one 8K 360-degree drone designed for immersive aerial exploration, featuring dual-lens cameras, advanced stitching technology, and innovative controls like motion-based Grip controller and Vision goggles, with a planned global launch in January 2026 and opportunities for early testing.
Apple's Vision Pro store demo offers a captivating and entertaining experience, providing a sense of ownership and showcasing the potential of spatial computing. The 30-minute guided session at Apple stores immerses customers in a variety of preloaded content, including panoramic photos, 3D spatial videos, and immersive movie clips, creating a strong emotional connection and leaving a lasting impression. The demo focuses on entertainment, teasing the possibilities of the device without requiring a $3,499 commitment, and aims to captivate potential buyers with the immersive capabilities of the Vision Pro headset.
A user's experience with the Apple Vision Pro reveals the emotional impact of the immersive technology, as they found themselves crying during movies and experiencing numbness in their face while using the device. Despite the emotional intensity, the user expressed a growing fondness for the headset, which offers a range of features including virtual movie theater experiences and interactive communication. However, the user also encountered issues with tears affecting the device's inner lenses and discovered that the headset is not water resistant, prompting caution from Apple.
Early adopters of the $3,500 Apple Vision Pro, an augmented reality device, have reported being gawked at and questioned by curious onlookers while using the gadget in public. Videos have surfaced of users typing on invisible keyboards and even using the device while driving, prompting concerns about safety. Despite the attention, the device has sold out of its pre-orders and garnered interest on social media platforms like TikTok. Users have shared mixed experiences, with some finding it entertaining and others feeling isolated while using the technology.
LG is set to release a new XR (eXtended Reality) headset in 2025, following the footsteps of Apple's Vision Pro and Meta's Quest 3. The device is being developed by LG Electronics' TV division and is rumored to feature OLED display technology in partnership with Meta, as well as Qualcomm's high-end XR chipset. While details remain speculative, the upcoming headset is expected to target the high-end market and compete with Apple's offering.
Warner Bros. Discovery and Cosm are partnering to create immersive "shared reality" dome venues in Los Angeles and Dallas, where sports fans can watch select live sports broadcasts in an immersive experience that replicates being at the game. The venues will feature 360-degree, 8K LED screens and use multicamera productions to simulate a courtside or rink-side view without the need for headsets or glasses. The focus will be on live sports and programming, including NBA, NHL, and soccer matches. The first venue will open in Los Angeles in spring 2024, with plans for more domes in other cities.