COSM, a company originally focused on planetarium displays, is transforming modern sports arenas with giant, immersive LED screens that provide fans with virtual courtside and behind-home-plate views, enhancing the spectator experience.
The MSG Sphere, the world's largest spherical entertainment venue, showcased its incredible LED screens for the first time during its Fourth of July celebration in Las Vegas. With a seating capacity of 17,500 people, the venue offers immersive visuals at 19,000x13,500 pixels. The project cost over $2.3 billion and will officially open on September 29, 2023, with U2 as the inaugural performers. The Sphere also features an advanced concert audio system with 164,000 speakers and wave field synthesis technology for a unique and immersive listening experience.
Tech companies like Samsung and LG are pushing for LED display technology to replace traditional projection systems in movie theaters. While the technology offers new creative opportunities, concerns remain about sound and the high costs of installation and maintenance. Hollywood insiders have seen new demonstrations of the tech, but major U.S. theater chains have yet to adopt it. The Society of Motion Picture and Television Engineers will explore the future of cinema at the NAB Show in Las Vegas.