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Global Markets Program

All articles tagged with #global markets program

sports1 year ago

NFL's Global Markets Program Expands to Five New Countries

The Detroit Lions have been awarded marketing rights in Germany, Canada, Switzerland, and Austria as part of the NFL's Global Markets Program, allowing them to engage with fans and expand their brand in these countries. This expansion presents various marketing opportunities, including on-site events, region-specific websites and content, and potential corporate partnerships. While the Lions won't be playing in Germany this season, the NFL's efforts lay the groundwork for potential overseas games in the future, providing the Lions with the opportunity to grow their international fan base.

via Pride Of Detroit|
#detroit-lions#global-markets-program#international-expansion
sports1 year ago

NFL's Global Markets Program Expands to Germany, Nigeria, and Four New Clubs

The Pittsburgh Steelers have been granted a 'Global Markets Program' license in Germany, allowing them to expand their brand through in-person activities, corporate sponsorship, merchandise sales, and co-marketing relationships. This initiative aims to strengthen the team's connection with German fans, with a focus on events, social engagement, and potential game opportunities. The NFL's 'Global Markets Program' enables clubs to access international markets for at least a five-year term, driving global fan growth beyond the US.

via Steelers.com|
#fan-engagement#germany#global-markets-program
sports1 year ago

NFL Teams Expand Global Reach with International Marketing Rights in Germany, Canada, Nigeria, and Austria

The Seattle Seahawks have been granted international marketing rights in Germany and the DACH Region, including Austria and Switzerland, under the NFL's Global Markets Program, allowing the team to expand its fan engagement efforts and brand presence internationally. The Seahawks have a strong international fan base and have previously played in front of a sold-out crowd in Germany. The team's "12s Everywhere" fan engagement program and the "German Sea Hawkers" fan chapter have contributed to the team's global brand presence.

via Seahawks.com|
#dach-region#germany#global-markets-program
sports1 year ago

NFL's Global Markets Program Expands to Canada, Germany, and Nigeria with New Team Rights

The Detroit Lions have been awarded international marketing rights for Canada, Germany, Austria, and Switzerland as part of the NFL's Global Markets Program, allowing the team to expand its brand and engage with fans in these regions through various marketing initiatives, including on-site events, region-specific websites, and social media profiles in native languages. The club plans to focus on fan engagement, youth football education, localized merchandise offerings, and philanthropic efforts as part of its strategic expansion into these international markets, effective April 1, 2024.

via detroitlions.com|
#canada#detroit-lions#germany
sports2 years ago

NFL's Global Markets Program Expands to New Teams and Markets Worldwide.

The NFL has expanded its Global Markets Program for year two, with 21 clubs set to participate across 14 international markets in 2023. The program grants NFL clubs access to international markets for marketing, fan engagement, and commercialization activations, enabling clubs to build their brands globally while driving NFL fan growth beyond the US. The expansion includes new clubs and markets, with the New Orleans Saints being the first NFL club to be awarded the French market.

via NFL.com|
#fan-engagement#global-markets-program#international-markets
sports2 years ago

Pittsburgh Steelers granted marketing rights for Ireland in NFL's global expansion

The Pittsburgh Steelers have been granted the rights to expand their brand and activities for the Republic of Ireland and Northern Ireland as part of the NFL's 'Global Markets Program'. The license enables the Steelers to carry out in-person activities such as fan and youth football activities throughout Ireland, as well as corporate sponsorship and merchandise sales. The team has already launched dedicated Irish social media accounts and intends to hold its first in-market event this upcoming season by hosting a fan watch party. The Steelers have a deep connection to Ireland, with late Chairman Dan Rooney serving as the United States Ambassador to Ireland from 2009-2012 and helping establish the Ireland Funds.

via Steelers.com|
#dan-rooney#global-markets-program#ireland
sports2 years ago

NFL's Global Markets Program Expands to France, Ireland, Austria, Switzerland, and More.

The NFL has expanded its Global Markets program to France, Ireland, Austria, and Switzerland, allowing teams to have marketing rights in those countries. The Saints are the first team to have marketing rights in France, while the Steelers and Jaguars have been granted rights in the Republic of Ireland. The Chiefs, Buccaneers, and Patriots now have marketing rights in Austria and Switzerland, in addition to their existing rights in Germany.

via NBC Sports|
#austria#france#global-markets-program