NFL's Global Markets Program Expands to France, Ireland, Austria, Switzerland, and More.
TL;DR Summary
The NFL has expanded its Global Markets program to France, Ireland, Austria, and Switzerland, allowing teams to have marketing rights in those countries. The Saints are the first team to have marketing rights in France, while the Steelers and Jaguars have been granted rights in the Republic of Ireland. The Chiefs, Buccaneers, and Patriots now have marketing rights in Austria and Switzerland, in addition to their existing rights in Germany.
- NFL expands Global Markets program to France, Ireland, Austria and Switzerland NBC Sports
- NFL announces growth of global markets program with addition of two new clubs, four new markets NFL.com
- Saints given permission to become the first NFL team to market their brand in France NOLA.com
- NFL around the world: League announces teams adding more global markets The Athletic
- Saints granted international marketing rights in France Canal Street Chronicles
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