NFL's Global Markets Program Expands to Five New Countries

The Detroit Lions have been awarded marketing rights in Germany, Canada, Switzerland, and Austria as part of the NFL's Global Markets Program, allowing them to engage with fans and expand their brand in these countries. This expansion presents various marketing opportunities, including on-site events, region-specific websites and content, and potential corporate partnerships. While the Lions won't be playing in Germany this season, the NFL's efforts lay the groundwork for potential overseas games in the future, providing the Lions with the opportunity to grow their international fan base.