NFL Teams Expand Global Reach with International Marketing Rights in Germany, Canada, Nigeria, and Austria
The Seattle Seahawks have been granted international marketing rights in Germany and the DACH Region, including Austria and Switzerland, under the NFL's Global Markets Program, allowing the team to expand its fan engagement efforts and brand presence internationally. The Seahawks have a strong international fan base and have previously played in front of a sold-out crowd in Germany. The team's "12s Everywhere" fan engagement program and the "German Sea Hawkers" fan chapter have contributed to the team's global brand presence.