All articles tagged with #fan engagement
IBM and The All England Lawn Tennis Club have renewed their 36-year partnership, focusing on enhancing Wimbledon’s digital experiences through AI-powered solutions to increase global fan engagement and accessibility, with initiatives like personalized features and real-time insights.
The Colorado Rapids launched 'One Club, One Legacy,' a platform to enhance dialogue and engagement with fans and the broader soccer community through surveys, forums, and feedback initiatives, aiming to shape the club's future and celebrate its 30-year history amid upcoming major changes in MLS and international soccer.
Lego has significantly expanded its involvement in Formula 1 through licensed sets, immersive experiences, and sponsorships, boosting brand engagement, reaching new demographics including women, and contributing to record revenue growth in 2025.
The United Football League is shifting to smaller stadiums in new cities like Orlando, Columbus, and Louisville, aiming to create a more authentic and engaging fan experience, with plans to expand to 16 teams by the mid-2030s and position itself as a developmental league for the NFL.
Oregon State football coach Trent Bray urges fans and donors to support the team despite a 0-6 record, emphasizing the need for increased engagement and investment to build a winning culture amid ongoing challenges and recent losses.
Taylor Swift's new album 'The Life of a Showgirl' exemplifies her strategic use of fan engagement, exclusive merchandise, and multimedia releases to maximize revenue and maintain her status as a top artist, with her business acumen highlighted by her innovative marketing and connection with fans.
YouTube Music announced new features including countdowns for upcoming releases, exclusive 'thank you' videos and behind-the-scenes content for loyal fans, and a pilot program for exclusive merchandise drops, all aimed at strengthening artist-fan connections.
The 2025–26 Premier League season promises high drama with a competitive title race involving multiple contenders, record-breaking transfer spending, innovative rule changes, expanded broadcasting, and increased fan engagement, reflecting the league's global popularity and unpredictability.
The Savannah Bananas baseball team brought their fun and entertainment-focused style to Coors Field in Denver, drawing large crowds and providing a lively, theatrical alternative to traditional Major League Baseball, which is struggling with poor performance and attendance. Their show includes dance numbers, fan interactions, and creative rules, making baseball accessible and enjoyable for all ages, especially kids, and highlighting a different, more joyful side of the sport.
The Miami Marlins, historically underperforming and overlooked, have recently experienced a surprising winning streak, including a series sweep against the Yankees, which has temporarily boosted their profile and fan interest, hinting at a potential rekindling of local support and engagement.
UFC is leveraging AI, specifically IBM's Watsonx platform, to enhance live fight analysis, storytelling, and fan engagement through real-time data, graphics, and commentary, while also using AI internally to streamline staff tasks and improve operational efficiency.
Apple Music celebrates its 10th anniversary by launching a new state-of-the-art studio in Los Angeles, designed to foster artist creativity, innovation in audio, and deeper fan connections, along with special radio programming to mark the milestone.
The 2025 Club World Cup faces low attendance and half-empty stadiums due to high ticket prices, poor promotion, and scheduling issues, which have discouraged local and international fans from attending in person, despite the tournament's high-profile teams and players.
Carson Hocevar, a 22-year-old NASCAR driver, is known for his aggressive racing style and close connection with fans, often watching races from the stands and engaging directly with supporters, despite his controversial reputation among peers. His passion for racing and fan interaction highlight his unique position in NASCAR as both a rising star and a fan favorite, even as he navigates criticism and on-track conflicts.
The proposed 'golden at-bat' rule in MLB would allow a team to send its best hitter to bat once per game, regardless of the batting order, potentially adding strategic depth to the game. While initially controversial, similar to past rule changes like the pitch clock and defensive shifts, it could enhance fan engagement if tested in the minors first. MLB has seen increased attendance, partly due to recent rule changes, suggesting fans may adapt to this new concept as well.