McDonald's McCrispy Chicken Sandwich: A $1B Global Sensation with a Fresh Identity
Originally Published 2 years ago — by Fox Business
McDonald's announced that its rebranded Crispy Chicken Sandwiches, now known as the McCrispy, have become a $1 billion global brand. The company reported a 14% increase in consolidated revenues and an 8.1% rise in comparable sales in the U.S. over the third quarter of this year. McDonald's attributes the success of the McCrispy sandwich to its southern-style fried chicken, crispy texture, and popularity among customers. The sandwich is available in regular, spicy, and deluxe versions. McDonald's also highlighted its strong digital engagement and loyalty programs as contributing factors to its growth.