The article discusses the decline in popularity of sugary cereals like Froot Loops in America, exploring how breakfast trends are shifting and prompting a nostalgic walk down memory lane for cereal lovers.
Ferrero, the European confectionery giant, is acquiring WK Kellogg Co., the maker of Froot Loops and other cereals, in a $3.1 billion deal expected to close in late 2025, marking Ferrero's expansion into the North American cereal market.
Robert F. Kennedy Jr. criticized the FDA by claiming that Canadian Froot Loops have only 2 or 3 ingredients compared to 18 or 19 in the U.S., though the Canadian version actually has 17 ingredients.
Kellogg's has released a limited-edition Froot Loops box sleeve featuring blue and yellow-only loops to celebrate the University of Michigan's football championship, with the exclusive design available for purchase online for $18.17. The box sleeve, which does not include the cereal, features a modified "Go Bloo" message from Toucan Sam and the university's fight song, "Hail to the Victor's." The commemorative item is selling quickly, prompting the addition of a second batch, and shipping may take up to three weeks.
Kellogg’s Froot Loops has released a limited-edition cereal box to celebrate the University of Michigan's historic victory, featuring a design with "championship loops," team colors, a Michigan helmet, and the school’s fight song. Priced at $18.17, the box commemorates the year of the university's founding and is available for purchase while supplies last, with the design showcasing Toucan Sam and the phrase "Go Bloo" as a nod to the iconic bird's language.
Kellogg's is celebrating Michigan's national championship win with a limited-edition box of Froot Loops featuring "Championship loops," maize and blue colors, the Michigan winged helmet, and the fight song "Hail to the Victors." The special box, with only 1,000 available, does not contain actual Froot Loops and will cost $18.17 in honor of the year the University of Michigan was founded.