"Michigan National Championship Sparks Limited-Edition Froot Loops Box and Exclusive Gear Craze"

Kellogg's has released a limited-edition Froot Loops box sleeve featuring blue and yellow-only loops to celebrate the University of Michigan's football championship, with the exclusive design available for purchase online for $18.17. The box sleeve, which does not include the cereal, features a modified "Go Bloo" message from Toucan Sam and the university's fight song, "Hail to the Victor's." The commemorative item is selling quickly, prompting the addition of a second batch, and shipping may take up to three weeks.