All articles tagged with #food coloring
Food manufacturers are phasing out artificial dyes in favor of natural alternatives, but maintaining vibrant colors remains a challenge due to consumer expectations and the cost of natural dyes, with some companies like Sam's Club making significant progress while facing resistance from shoppers accustomed to bright, processed food colors.
Public health advocates have petitioned the US Food and Drug Administration (FDA) to ban the use of titanium dioxide, a common color enhancer found in thousands of US foods, including M&Ms, Skittles, and Chips Ahoy! cookies. Recent scientific studies have linked the compound to serious health issues and found that it accumulates in the body and organs. The European Food Safety Authority has already banned its use in food. The FDA approved titanium dioxide for food use in 1966 and last reviewed it in 1973, but the petition mechanism is one of the few ways the FDA can be compelled to review updated science.