Apple TV to Remain Ad-Free, Says Eddy Cue
Apple TV currently does not offer an ad-supported tier, according to Eddy Cue, indicating that the service will not have a free or lower-cost ad-supported option at this time.
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Apple TV+ Rebrands as Apple TV, Simplifying Its Streaming Identity
Eddy Cue explains the rebranding of Apple TV+ to Apple TV, highlighting strategic changes in Apple's streaming service to enhance user experience and market positioning.
Apple TV Rebrands by Dropping the Plus Sign for a Fresh Identity
Apple has rebranded Apple TV Plus to Apple TV, dropping the 'Plus' to simplify the brand, based on a collective decision by the company without external consultants, and they believe it won't cause confusion with their hardware or app.
Apple TV Rebrands, Dropping 'Plus' for a New Identity
Apple rebranded its streaming service from Apple TV+ to Apple TV, dropping the 'Plus' to align with its other services, and hinted that its subscriber base exceeds 40-45 million, though exact numbers are undisclosed. Eddy Cue explained the reasoning behind the name change and addressed confusion about the service and hardware naming, emphasizing the service's strong content and growth.
Apple TV Rebrands, Dropping 'Plus' for a Fresh Look
Apple TV+ has been rebranded to Apple TV to reflect its established identity, with Eddy Cue explaining that the change simplifies the brand and aligns with consumer usage, without causing confusion with hardware products.
Apple TV Rebrands to Simplify and Boost Its Streaming Identity
Apple TV has more subscribers than the rumored 45 million, possibly nearing 100 million, indicating strong growth in its streaming service despite not releasing official figures. Eddy Cue highlights the challenges and success of building the platform, which costs $12.99/month and is competing with giants like Netflix.
"Apple CEO Encourages MLS Clubs to Sign More Stars as Messi Shines in Inter Miami's Season Opener"
Apple's senior vice-president of services, Eddy Cue, has encouraged MLS clubs to emulate Inter Miami's signing of Lionel Messi and bring in more top players, citing the significant impact Messi has had on subscriptions and viewership. While there are contrasting opinions among MLS club owners, Cue's remarks align with the league's potential changes to salary cap and roster rules to facilitate the acquisition of big-name international talent. The addition of Messi has reportedly doubled subscription numbers for Apple's MLS Season Pass, demonstrating the Argentine's global appeal and influence on attracting viewers from Europe and South America to MLS games.
"Apple's Simplistic Sports App: Scores, Odds, and More for iPhone Users"
Apple has launched a new sports app for the iPhone, providing scores, stats, standings, and more for various leagues. The app, called Apple Sports, features a simple interface designed for quick access to sports information, with a focus on personalization and real-time play-by-play updates. Eddy Cue, Apple's services chief, emphasized the app's simplicity, aiming to provide users with fast and efficient access to sports content. The app is currently available for free in the U.S., the U.K., and Canada, with potential for future expansion and evolution.
Apple Executive Justifies Google's Dominance on iPhones
Eddy Cue, Apple's senior vice president of services, testified in a federal antitrust trial against Google, defending the company's decision to favor Google as the default search option on iPhones. Cue stated that the choice was driven by the quality of Google's search engine and the lack of a valid alternative. The Justice Department accuses Google of illegally monopolizing the search market through default deals with Apple and other platforms. The partnership between Apple and Google, worth $10 billion a year for Apple, is a key focus of the case. The trial is part of a broader crackdown on big tech by regulators appointed by President Biden.
Apple's Eddy Cue Stands by Google as Optimal Search Choice for Consumers
Apple's senior vice president of services, Eddy Cue, defended the company's decision to make Google the default search engine on iPhones, stating that it was the best option for consumers and that there wasn't a valid alternative. Cue testified in federal court about the long-standing agreement between Apple and Google, shedding light on aspects of the deal rarely discussed publicly. The agreement, estimated to be worth up to $19 billion this year, includes a revenue sharing percentage that was renegotiated in 2016. Cue also addressed concerns about customer choice and privacy, stating that offering too many options can frustrate customers and that Apple has taken steps to limit Google's tracking ability on its devices.
The Reason Behind Google's Dominance as iPhone's Default Search Engine, According to Apple's Eddy Cue
Apple's services chief, Eddy Cue, testified in the antitrust trial between the U.S. Department of Justice and Google, explaining that Google is the default search engine on Apple devices because there wasn't a valid alternative at the time and there still isn't one. Cue stated that Apple picks the best search engine and allows users to easily change it. He also highlighted Apple's commitment to privacy and the privacy protections built into Safari. While users cannot change the default search engine during setup, they can do so in the Settings app.
"Eddy Cue's Testimony Reveals Insights into Apple's $19 Billion Search Deal with Google"
Apple's senior vice president of services, Eddy Cue, is set to testify in the ongoing trial between the U.S. Department of Justice and Google. The trial focuses on Google's alleged use of licensing agreements to monopolize online search. Cue is expected to defend Apple's decision to make Google the default search engine on the iPhone, stating that it was chosen because it was the best product available. He will also highlight that Apple has revenue-sharing agreements with other search engines and that users have the option to change their default search engine. The trial, expected to last 10 weeks, is a significant technology monopoly case, with the DOJ claiming that Google's practices create barriers to entry for competing search engines.
"Apple's Eddy Cue Testifies in Google Antitrust Case, Revealing iOS17's Search Engine Options"
Apple's senior vice president of services, Eddy Cue, is scheduled to testify in the US v. Google antitrust trial on Tuesday. Cue's testimony highlights Apple's significance in the Justice Department's case against Google, which alleges antitrust violations by the search engine giant. Apple's multibillion-dollar deal with Google, making it the default search engine on Safari, is a key point of contention. The Justice Department argues that this agreement has hindered competition in the search engine market. Cue's testimony follows that of Apple AI head John Giannandrea, who testified last week. The trial has been marked by secrecy surrounding Google's economic dealings, with limited public disclosure of sensitive information.
Prioritizing Success: Saying 'No' and Sticking to Strengths in Customer-Centric Markets.
Apple's senior vice president of services, Eddy Cue, has attributed the company's success to saying "no" more often than "yes." Cue stated that an idea only makes it off the drawing board at Apple if it's something the company knows it can execute well and if it's something consumers really care about. Cue also discussed Apple's foray into sports streaming, stating that the company wanted to go where the puck was going, not where it was.