
Being App Store No. 1: a day of glory, a lifetime of questions
Being No. 1 on the App Store is a powerful, attention-grabbing badge that can spark meetings and buzz, but it’s usually fleeting and doesn’t guarantee lasting user growth or revenue. The piece uses Focus Friend and Sora as examples to show that most top-ranked runs are short (often 10 days or fewer), driven by launches, promotions, or major events, and that the real value lies in building durable products rather than chasing viral spikes.













