"Speculation Mounts Over Potential Apple Takeover of Peloton to Boost Fitness Ecosystem"
Originally Published 2 years ago — by AppleInsider
Deepwater Asset Management speculates that Apple may acquire Peloton to enhance its fitness subscription services, citing potential benefits to Apple's health and wellness investments. However, this prediction overlooks significant obstacles, such as Peloton's legal issues, the high acquisition cost that would be unprecedented for Apple, and the company's historical acquisition strategy. Despite Deepwater's claim of past predictive accuracy, their track record is mixed, and the rationale behind such a large purchase by Apple remains questionable.