All articles tagged with #clydesdales
Budweiser's 2026 Super Bowl ad returns to a farm setting with a sentimental tale centered on a Clydesdale and an unlikely animal friendship, delivering a patriotic, heartstring-tugging moment ahead of Super Bowl LX.
Budweiser marks its 150th anniversary and America's 250th birthday with a 60-second Super Bowl LX spot that pairs a young Clydesdale pony with a baby bald eagle, set to Lynyrd Skynyrd's "Free Bird" as the pair grow up together, continuing the brand's tradition of tying its iconic horses to national mood and history.
The iconic Budweiser Clydesdales are set to make a triumphant return in a new Super Bowl commercial titled "Old School Delivery," directed by Henry Alex Rubin. The 60-second spot features the horses rescuing a small town during a snowstorm and delivering beer to a bar, emphasizing Budweiser's commitment to its fans. The Clydesdales first appeared in a Super Bowl ad in 1975 and have since become synonymous with the brand, with their return in 2024 marking a special moment for Budweiser's advertising strategy.
Budweiser's Super Bowl 58 commercial will feature the iconic Clydesdales in a comeback attempt after a Bud Light fiasco, with a Labrador coming to their rescue in the ad. The 30-second commercial could cost up to $7 million, and the company is hoping to regain ground after suffering significant sales losses due to a controversial partnership with a transgender influencer. Bud Light, the official beer sponsor of the NFL, also released a teaser for its own commercial after experiencing a plunge in sales following the backlash from the partnership.
Budweiser's iconic Clydesdales will make a comeback in a Super Bowl LVIII commercial, marking a return to the brand's traditional roots after a tumultuous 2023. The ad, titled "Old-School Delivery," features the Clydesdales helping delivery men navigate snowy conditions to bring Budweiser to a bar, emphasizing the brand's commitment to delivering in crucial moments. The move comes as Budweiser seeks to move past a controversial partnership with transgender activist Dylan Mulvaney, which led to customer boycotts and a decline in sales. Anheuser-Busch InBev, Budweiser's parent company, will also feature Bud Light and Michelob Ultra in Super Bowl commercial breaks, with a total of 2.5 minutes of airtime, while Usher is set to lead the halftime show.
Budweiser is bringing back its iconic Clydesdales for a 30-second Super Bowl ad, featuring the horses helping a small town during a snowstorm. The ad aims to convey the message that Budweiser delivers more than just beer. The decision to bring back the Clydesdales reflects a shift in focus from local to national advertising, with the horses making a return after a brief appearance in 2023. Anheuser-Busch InBev's efforts will also include local touches, with the Clydesdales delivering Budweiser to bars in the city.
Budweiser's Super Bowl 58 commercial will feature the iconic Clydesdales and a Labrador retriever delivering beer to a small town's bar amid snowy closures. The ad, directed by Henry Alex Rubin, pays homage to the brand's legacy and resilience. The Clydesdales, introduced in 1933, have become a symbol of quality and tradition for Anheuser-Busch, and will also engage in community activities in Las Vegas.
Budweiser's Super Bowl 58 commercial will feature the iconic Clydesdales and a Labrador retriever delivering beer to a small town's bar amid snowy closures. The ad, directed by Henry Alex Rubin, pays homage to the brand's legacy and resilience. The Clydesdales, introduced in 1933, have become synonymous with Budweiser and will also engage in community activities in Las Vegas. Known for their ceremonial deliveries, the horses travel with dalmatians and must meet specific physical criteria to join the hitch.
The iconic Budweiser Clydesdales are set to return in a new Super Bowl commercial, with a teaser featuring a group of Clydesdales and the classic song "The Weight." Additionally, a new Clydesdale foal has been born at the Warm Springs Ranch, joining over 70 others at the breeding and training facility. Visitors will have the opportunity to meet the new foal at a watch party on Feb. 11.
Budweiser has released a sneak peek of its iconic Clydesdales for the 2024 Super Bowl commercial, hinting at a longer appearance for the beloved horses after fans were disappointed with their brief five-second appearance in 2023. The commercial will convey a message of resilience and coming together over a beer, and the horses will be on the ground in Las Vegas for the event, which will also feature performances by Reba McEntire, Andra Day, Post Malone, and Usher.
Animal rights group PETA staged a peaceful protest at a Budweiser Clydesdale event in Michigan, accusing the beer company of inhumanely altering the horses by amputating a portion of their tailbones. The protesters held signs and pictures of horse heads, claiming that the procedure is traumatizing and painful for the horses, affecting their balance and communication. The event organizers blocked the protesters, and police responded to maintain order. The event ended an hour earlier due to the protest. Tail docking is prohibited in several states and European countries, and PETA hopes to see the practice stopped.
Anheuser-Busch has released a new patriotic ad featuring its iconic Clydesdale horse in an attempt to win back customers who abandoned Bud Light and other affiliated products after its endorsement deal with transgender influencer Dylan Mulvaney. The ad shows the horse walking past famous landmarks across America, with a solemn voiceover delivering a patriotic message. Reports indicate the company has suffered a financial hit in the wake of its Mulvaney endorsement, with severe sales declines on Bud Light reported by US bar owners, stores, and distributors.
PETA is planning a protest outside the Anheuser-Busch brewery in St. Louis over the treatment of the Budweiser Clydesdales. The animal rights organization accuses Budweiser of secretly severing the Clydesdales' tailbones, and is calling on the company to modernize and end such a practice. PETA plans to wear giant horse masks and pass out free beer cans that aren't Anheuser-Busch brands during the protest.