All articles tagged with #chipotle
Chipotle plans to lean into higher-income core customers after research found 60% of its core users earn more than $100,000 annually; the company expects 1-2% menu price increases to cover rising costs and is testing deals to re-engage younger and lower-income diners, while continuing to push its high-protein menu as a complement to existing orders.
Chipotle will give away up to $1 million in free entrées during the Super Bowl via a post-halftime Instagram Reels drop. The first 100,000 fans who text the code to 888222 will receive a free entrée (burrito, burrito bowl, salad, quesadilla or tacos) and the offer runs through February 12. The brand is also adding Game Day Nachos with customizable options on its app/website to coincide with the big game, while emphasizing real ingredients over AI ads in its marketing.
Chipotle forgoes a traditional in-game ad, releasing a one-time Instagram Reel after halftime called 'The Chipotle Realest 30' that unlocks up to $1 million in free entrées for the first 100,000 fans who text a code to 888222. The move highlights Chipotle's real-ingredients stance and runs alongside three Game Day Nacho Hacks (Feb 5–8) on the app/site, with Chicken al Pastor returning Feb 10 for a limited time. Free entrée codes are US-only and valid until 2/12/26.
Futures were little changed as a tech-led rotation kept markets under pressure after a session of losses; Chipotle fell after hours on weak traffic and flat 2026 guidance, AMD guided lower than expected for Q1, while Nvidia and Microsoft slid, as investors await Alphabet and Amazon results this week and weigh AI disruption fears against stretched valuations.
Chipotle beat Q4 estimates with $2.98B in revenue and 25c per-share adjusted earnings, but traffic fell 3.2% and same-store sales declined 2.5% for the quarter, contributing to a 2025 full-year SSS decline of 1.7% (the first since 2016). For 2026, management projects flat same-store-sales growth and plans to open 350–370 new restaurants (including 10–15 international). With shares down about 33% over the past year and a ~$51B market value, the company is leaning into menu innovations (like protein cups) and slower price hikes to attract price-conscious and high-income customers, signaling a cautious outlook amid shifting consumer trends.
A writer tries Chipotle’s Coach Cignetti’s 'I Win' Bowl—brown rice, black beans, chicken and guacamole—named after Indiana coach Curt Cignetti after his ‘I win’ moment and Indiana’s improbable championship run. Chipotle rolled it out nationwide with a buy-one-get-one-free promo, pricing the bowl at $12.50 and about 750 calories. The reviewer finds it bland but notes the marketing tie-in and Cignetti’s on-campus routine and rewards-account quirks helped fuel the promotion.
A 16-year-old Khyon Smith-Tate was found fatally shot inside the Chipotle bathroom near Temple University in Philadelphia on Monday, around 5:15 p.m., after returning from winter break. Police say he was with at least one other juvenile male when they entered the restroom; three suspects—all believed to be 16–17 years old—are being sought with no arrests yet. One spent shell casing was recovered, and authorities are urging anyone with information to contact police. Temple University offered counseling resources for affected students.
Chipotle announced a one-day promo on January 13 for Chipotle Rewards members: a free double protein add-on (meat or Sofritas) on bowls, burritos, or salads ordered online via the app or website in the US/Canada using promo code PROTEIN; valid during regular hours with restrictions (not valid for cups, sides, tacos, or in-restaurant orders; one-time use per eligible transaction).
Chipotle has launched its first-ever High Protein Menu across the US and Canada, featuring items like a snack-sized high protein cup, Adobo Chicken tacos, and high-protein bowls and burritos, catering to the growing demand for protein-rich, customizable, and nutritious fast-casual options.
Chipotle launched its first-ever High Protein Menu in the US and Canada, featuring high-protein options like bowls, tacos, and a new snack cup with grilled Adobo Chicken, catering to the rising demand for protein-rich diets.
Chipotle's stock has fallen over 20% after a disappointing earnings report, with concerns about declining sales, margins, and future growth prospects. Despite some positive indicators like new restaurant openings and digital engagement, the company's valuation remains high given the current challenges, making it a cautious investment opportunity for now.
Cardinal Health and C.H. Robinson experienced significant stock breakouts following strong earnings reports and raised guidance, while Chipotle's stock declined after disappointing earnings and lower guidance, highlighting varied market reactions among top S&P 500 stocks.
Chipotle CEO Scott Boatwright warns that younger generations, especially Gen Z and millennials, are reducing dining out due to economic pressures like unemployment and student loans, leading to decreased sales and a shift towards grocery shopping, reflecting a broader two-tier economy affecting fast-food chains.
Despite meeting Wall Street earnings estimates, Chipotle's stock dropped 19% after lowering its full-year same-store sales guidance due to expected demand slowdown, highlighting the need to emphasize value and improve customer experience amid a challenging fast-casual dining environment.
Chipotle's stock dropped over 15% after lowering its sales forecast for the third consecutive quarter due to ongoing macroeconomic pressures affecting consumer spending, especially among low- to middle-income customers, leading to reduced visits and sales.