Chipotle bets on real ingredients with a $1M game-day free‑entrée burst via a viral Reel
Chipotle forgoes a traditional in-game ad, releasing a one-time Instagram Reel after halftime called 'The Chipotle Realest 30' that unlocks up to $1 million in free entrées for the first 100,000 fans who text a code to 888222. The move highlights Chipotle's real-ingredients stance and runs alongside three Game Day Nacho Hacks (Feb 5–8) on the app/site, with Chicken al Pastor returning Feb 10 for a limited time. Free entrée codes are US-only and valid until 2/12/26.
