
Chipotle to Give Away 100,000 Free Meals in Super Bowl Instagram Drop
Chipotle will give away up to $1 million in free entrées during the Super Bowl via a post-halftime Instagram Reels drop. The first 100,000 fans who text the code to 888222 will receive a free entrée (burrito, burrito bowl, salad, quesadilla or tacos) and the offer runs through February 12. The brand is also adding Game Day Nachos with customizable options on its app/website to coincide with the big game, while emphasizing real ingredients over AI ads in its marketing.












