Chipotle honors Curt Cignetti with an 'I Win' bowl tied to Indiana’s title run
TL;DR Summary
A writer tries Chipotle’s Coach Cignetti’s 'I Win' Bowl—brown rice, black beans, chicken and guacamole—named after Indiana coach Curt Cignetti after his ‘I win’ moment and Indiana’s improbable championship run. Chipotle rolled it out nationwide with a buy-one-get-one-free promo, pricing the bowl at $12.50 and about 750 calories. The reviewer finds it bland but notes the marketing tie-in and Cignetti’s on-campus routine and rewards-account quirks helped fuel the promotion.
- I tried Curt Cignetti’s Chipotle order. It should enter the transfer portal The New York Times
- Curt Cignetti Has Won Two Bowls at Indiana—and Eaten 500 Bowls at Chipotle - WSJ The Wall Street Journal
- Chipotle offering BOGO deal Thursday in celebration of IU football title wthr.com
- CHIPOTLE CELEBRATES CHAMPIONSHIP WITH BUY-ONE-GET-ONE (BOGO) OFFER THROUGHOUT INDIANA ON JANUARY 22 Chipotle
- Curt Cignetti gets his own signature 'I win' meal at Chipotle after leading Indiana to national championship Yahoo Sports
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